AGC Automotive
Products & solutions
Innovation & technologies
Products & solutions
Mobility
Automotive glass
Automotive replacement glass
Glass for transport vehicles
Worldwide operations
Activities
Our vision
Our story
Our philosophy
Business segments
R&D
Sustainability
Investors
About us
News
Contact
Careers
EN
AGC Automotive
Products & solutions
Products & solutions
Innovation & technologies
Activities
Mobility
Automotive glass
Automotive replacement glass
Glass for transport vehicles
Worldwide operations
About us
Our vision
Our story
Our philosophy
Business segments
R&D
Sustainability
Investors
News
Contact
Careers
Terms of use
Privacy policy
Site map
AGC Automotive Europe quality
AGC Automotive America Policies
Web administrator
AGC’s Global Branding Project for the World’s First Glass Bench Roof Wins the Grand Prize in the Corporate Communications Category of the PR Award Grand Prix
The award-winning project is a series of activities AGC started when signing an agreement to become a 2014 FIFA World Cup Branded Licensee to market the “Official Licensed Glass Roof of the 2014 FIFA World Cup Player Benches” for the FIFA Confederations Cup 2013 and the 2014 FIFA World Cup Brazil.
AGC manufactured all the main components of the benches, including glass roofs, in-house. In addition, AGC conducted a group-wide project, under which about 300 members of Group companies participated in PR and internal communication activities around the world.
The project was highly evaluated and earned the grand prize in the Corporate Communication category for “demonstrating to the world the evolution and possibilities of glass, in addition to publicizing the AGC brand” and “developing activities to bring all AGC Group companies together through the power of communication” through the promotion of the glass-roof player benches as the culmination of AGC’s latest technologies at one of the world’s most popular sports events.
The AGC Group will continue to develop new materials and their applications and communicate their appeal to the world.
Media Contact
Junichi Kobayashi, General Manager, Corporate Communications & Investor Relations
Asahi Glass Co., Ltd.
(Contact: Aoi Takahashi; Tel: +81-3-3218-5603; E-mail:info-pr@agc.com)